Thought and TRAID partnering for the reuse and recycle of clothing and shoes.

Thought is partnering with the re-use Charity TRAID to put back into use the millions of items of clothing that are sitting unworn in our wardrobes. When you pass your unworn clothes on to TRAID you can help to tackle climate change and save vital natural resources.

About the 23% campaign

23% of Londoners’ clothes are unworn. That’s unsustainable. But we can fix it. An incredible 1 million garments have been put back into use since the 23% campaign launched in September 2018.

By passing on these clothes for someone else to use, you as a consumer can help to advance and champion the United Nations Sustainable Development Goal Number 12 – to ensure sustainable consumption and production – and spark positive change for our planet. For more about the 23% campaign cick here

Take the 23% campaign action now. Book a free home collection here. Once your unworn clothes have been collected, TRAID we will let you know the estimated waste, water and carbon savings made as a result of your action.

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Our collection times are 16:00 - 21:00 (Mon-Fri) and 09:00 – 14:00 (Sat). This helps the service run as efficiently as possible while reducing our environmental impact. However, if you need a shorter time slot, please call us on 020 8733 2595 to speak with us or send an email to and we will be in touch.

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